A Guide to Crisis Communications
June 26, 2017
Flagship Solutions is pleased to be contributing a series of articles to Charity Village’s website and Village Vibes readers, offering small businesses and not-for-profit organizations some useful tips to help advance their strategies.
In this article, we provide a guide to crisis communications. In today’s world of 24/7 media, social and otherwise, you’re in the global court of public opinion during a crisis. It is a nasty place that can at best alienate some of your customer base or stakeholders – or at worst, cut your reputation (and profits) off at the knees.