Professional Documents: The Crux of Any Argument
February 3, 2016
Bad documents. We’ve all seen them. From poor organization to bad grammar, bad documents can make a great argument or cause it to fall flat, while eye-catching and well-crafted documents can make even a minor cause have a greater impact.
Some things to keep in mind when developing and designing professional documents to move your cause forward:
- Remember your audience. Who are you hoping to appeal to most? What is their level of education? What is their typical work load? For example, the documents prepared for a Member of Parliament are different than those prepared for university professor.
- Tone. Do you ask for specific action? Or is it an informational document? Tone is important to remember – particularly in documents for communicating with government officials. A careful balance of positive vs negative can go a long way in helping your cause.
- Length. Is this an issue that can be summarized in a few bullet points? Or do you need 12 pages of text? Both are valid options depending on the topic and audience. But keep in mind that – particularly for introductory informational notes – sometimes less is more. Remember, your audience may not be an expert in a particular area or have any background at all. You can sometimes make the same impact by using fewer words, more effectively.
- Grammar. Proof read. And then proof read again. There’s nothing worse than finding a spelling mistake or grammatical error half way through a document. It takes the wind out of your organization’s sails. Take your time and get it right.
- Look professional. A well designed package with succinct information and background can help your organization go far. Work with a designer you trust to ensure the presentation is the best that it can be!